"It’s always worked out so far."
There are countless reasons why the current state of EPR in many companies is catastrophic. One of the most important: non-compliance has never really hurt before.
No fines. No sales bans. No recalls. No profit skimming.
No wonder EPR is still treated as a side issue by many.
But the game is changing. Drastically.
The new reality:
- Full transparency: Requirements are becoming concrete, measurable, digital.
- Digital market surveillance: Product passports, product declarations, customs analyses.
- Everyone accountable: Manufacturers, retailers, importers – no one gets a free pass.
- Stricter controls: Authorities, NGOs, and competitors see everything.
This isn’t science fiction. This is the future.
And it won’t wait until you’re ready.
Fact is: non-compliance will not just hurt in the future – it will become existential.
For you, this means: the way you manage EPR compliance today will harm you more than it helps you tomorrow.
Your business needs an upgrade. Like software: you can delay the new version – but you can’t avoid it.